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Relevance of Marketing Tools/Media in Customer Acquisition

The topic of lead generation and the role of various media solutions in the lead generation process draw significant conversation. From a survey of small businesses done in the summer of 2009 and...

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What is Social Media Management, and Why Should You Care?

(Originally published on March 4, 2010, in Small Business Computing) What is Social Media Management? As described in the column “What is Social Networking, and Why Should You Care?” Internet-based...

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Getting in the Social Media Management Game

Social media management for small businesses is a very hot area. A few weeks ago, I posted a blog about social media management solutions available to help small businesses manage their online and...

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HubSpot: From Breakthrough to Breakout

I’ve been very impressed by HubSpot, which helps small and medium businesses (SMBs) optimize and streamline their inbound marketing programs (see my 2009 interview with HubSpot Marketing VP Mike Volpe)...

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“Must-Consider” Marketing Trends for SMBs

This is the first post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in...

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SMB Adoption and Trends in Marketing Automation

This is the second post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends...

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Why Size Matters: How Marketing Automation Vendors Define the SMB Market

This is the third post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in...

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Choosing a Marketing Automation Solution That Works for Your Business: Vendor...

This is the fifth post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in...

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Vendor Strategies to Help SMBs Capitalize on Marketing Automation

This is the sixth and final post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top...

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